Ms. Sonika Arya

THE PERSON BEHIND THE ACHIEVEMENT

Professional profile

With more than a decade of experience in the travel and tourism industry, Sonika Arya has built a distinctive entrepreneurial journey as Founder and Managing Director of Vixson Vacations, a premium travel boutique under Vixson Ventures. Established in the UAE, the company reflects her belief that travel should not merely be seen, but deeply felt. Armed with a master's degree in Tourism Management and a passion for beaches, nature and heritage, Sonika creates seamless, personalised journeys shaped by authenticity and care.

Professional journey & contribution

Her expertise spans luxury travel, MICE - Meetings, Incentives, Conferences and Exhibitions - and educational tours, with experience across India and the UAE. Every itinerary is designed as a story, balancing operational precision with memorable human connection. Her forward-looking approach has introduced offerings such as workation tourism, blending professional productivity with leisure, and investment tourism, connecting global travellers with long-term opportunities in the UAE and beyond.

In 2025, she expanded her entrepreneurial vision by co-founding Fanashe, a luxury e-commerce brand. Through innovation, resilience and inspired leadership, Sonika continues to redefine modern tourism with purpose and imagination. Travel is not just about places.

It is about purpose, passion and the people you meet along the way.

The award presentation

IBS ACHIEVER AWARDS2026